In Creative Co
Co-founder & Project Lead
I was the Brand Manager or Strategist for over 50 clients
Table of Contents
Let There Be
A healthcare video marketing agency that creates engaging videos to empower understanding and inspire action.
BRAND STRATEGY
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VISUAL IDENTITY
✦
WEB DESIGN & DEVELOPMENT
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BRAND STRATEGY ✦ VISUAL IDENTITY ✦ WEB DESIGN & DEVELOPMENT ✦
Background
Let There Be is determined to make meaningful video content. With a client roster full of familiar healthcare brands like Pfizer, Advil, and Amazon Basic Care, the founder of Let There Be recognized the need to elevate his company’s visual identity, brand voice, and website so that the quality could match what it delivered to its clients.
The Challenge
Full-service agencies tend to focus their attention on big-budget commercials, while video production houses often lack communication expertise. This leaves healthcare brands without a partner for the full spectrum of videos they need. Let There Be fulfills this need with videos that solve the most complex communication challenges.
As visual and voice experts, Let There Be needed a team that understood communication and creativity as much as they did. We were tasked with transforming the brand, last updated 10 years ago, to best show off the videos that make complex topics simple and engaging.
Sharing Science & Stories That Sell
For consumers, patients, healthcare professionals, and the tens of millions of people who watch the videos by Let There Be, we transformed a starter brand into a brand that sells itself. The graphic elements combine a corner symbol inspired by a video camera’s framing device with scientific mitosis blobs that animate throughout the site. With a clearly defined brand positioning, personality, and purpose, Let There Be can converse like the thought leader it grew up to be.
Sew Vintagely
An online sewing shop that connects global sewing enthusiasts with their creativity and fondest memories by preserving the charm of timeless sewing.
BRAND STRATEGY
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VISUAL IDENTITY
✦
COPYWRITING
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WEB DESIGN & DEVELOPMENT
BRAND STRATEGY ✦ VISUAL IDENTITY ✦ COPYWRITING ✦ WEB DESIGN & DEVELOPMENT
Background
With 40+years of experience in the craft, Sew Vintagely set out to modernize the shopping experience for customers who value quality materials and hard-to-find sewing supplies. In order for the next generation to take over, the founder’s vision was twofold: redesign the brand to be timeliness and bring the Etsy customers to the website.
The Challenge
With the rise of fast fashion, slow fashion is having its moment. Home-sewn clothes are making a comeback amongst younger “sewists,” but fabric stores have been on the decline. Sew Vintagely is an anomaly that needed to position itself at the intersection of modern desire and classic style. On the technical side, the logo wasn’t even showing up on the website and the categories got unwieldy.
A Modern Lens to Traditional Craft
For the home sewing expert in their 60s, the sewing enthusiast in their 40s, and the slow fashion advocate in their 20s, we transformed an old-fashioned service into a modern online shopping experience. The brand is rooted in “perennial nostalgia” and the website’s floating graphics remind us of an old school romance. With clearly defined audience segments, product categories, and some genuine care, Sew Vintagely now has a legacy-friendly brand.
The Exchange
An exclusive amenity lounge in a 32-story office building for tenants to meet up, collaborate, chill out, escape, and accomplish it all.
BRAND STRATEGY
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VISUAL IDENTITY
✦
BROCHURE DESIGN
BRAND STRATEGY ✦ VISUAL IDENTITY ✦ BROCHURE DESIGN
Background
The Exchange was a freshly built out amenity space in 61 Broadway, a huge office building in the Financial District, owned and operated by RXR Realty. The mosaic tile floor and stripped down columns in the amenity space preserve some of the prewar building, while the video conferencing, Mirror, and Peloton are highly technical. The branding needed to honor this time-inspired design in a contemporary context.
The Challenge
Since the pandemic began, RXR Realty has been challenged with low occupancy in its office buildings. To encourage tenants to return to 61 Broadway, they built out The Exchange with comfortable furniture to feel like a living room, meditation rooms, and workout spaces. We were tasked with designing a brand and a marketing brochure that excited both growing tech companies and mom and pop law firms who called 61 Broadway and the Financial District home.
A Place to Exchange Ideas
The Exchange helps tenants step outside their office floor to switch gears and change up their environment. That’s why we designed a logo that twists a standard typeface by linking the letters. The letters share ligatures just like tenants share space, ideas, and energy at The Exchange. A touch of neon was bound to encourage tenants to enjoy this space beyond their home and office.
