✦
INSTAGRAM ✦
Brand survival
Understanding the evolutionary phenomenon of metamorphosis is key to ensuring that brands continue to adapt, change, mutate, evolve, and transform in order to survive.
MEDIAMORPHASIS
Through robust critical analysis, my thesis team repositioned Instagram, a media brand that has fallen out of pace with culture. We developed strategies for greater relevance and created new tactics for Instagram to lead a “social mediamorphasis.”